As a background, the Website offers Customers to design and purchase a unique image made of small bricks based on Customer’s personal preferences (the “Product”).

This Privacy Policy applies to the personal data collected when you visit or make an order via the Website.

This Privacy Policy does not apply to the services or to the purchase of the Products from a reseller or any other third party. If you have purchased our Products from a reseller or any other third party, the privacy policy of such third party shall apply with regards to any personal information provided to the third party.


We collect information you provide us voluntarily and knowingly when you submit an inquiry or an order via the Website.

Inquiry Information. When you contact us with an inquiry through e-mail: or through our inquiry form [LINK]. You will be asked to provide information such as your name, email address, phone number, the topic of your inquiry and the text of your message. The mandatory fields for completion will be marked as such.

Order Information. In order to place an order on the Website, you will be required to provide us with your full name, phone number, address, billing information, shipping information and information about the Products you wish to order, including the image you wish to convert into a PIC TO BRIX image. Please note that the image you upload to the Website may contain personal information as well (e.g. a photo of you or your family).

If this is the first time you are ordering Products on the Website, we may ask you to choose a username and password. In the future, when you wish to buy more Products from us, we may identify you by the username and password you have chosen.

You do not have a legal duty to provide any of the above information. However, you will not be able to submit an inquiry or place an order on our Website without providing the required information.

We also collect analytics information about your use of the Website.

When you visit the Website, we record and collect certain information about your interaction with the Website, including the IP address from which you access the Website, time and date of access, type of browser used, language used, links clicked, and actions taken while using the Website. We refer to this data as “Analytics Information“.


To respond to your inquiry.

We will use your Inquiry Information to contact you about your inquiry and handle your inquiry.

To fulfill your order, for record-keeping purposes and for managerial reporting.

We will process you Order Information to fulfill your order, charge you for the amount due and ship the products you ordered to your shipping address. We will then use your Order Information to the extent necessary for our internal record-keeping and reporting.

To send you administrative and marketing communications.

We process your Order Information to send you communications and administrative emails, to manage the provision of the Product to you and to provide you with further information and updates about our Products. We will also use your Inquiry and Order Information to send you marketing communications based on your consent to receive such communications from us in the terms of use [LINK] or any other consent you have provided when you submitted your personal information. You may opt out of receiving marketing communications from us at any time via the unsubscribe link enclosed in each marketing communication or by contacting us at:

We may use your images for marketing purposes.

The images you upload to the Website may contain personal information. Where you have provided us with your explicit consent to so, we may use the images you designed via the Website on the Company’s Website and on other online or offline marketing materials relating to the services and Products offered by the Company.

We use Analytics Information to improve and enhance the Website, our services and our email communications. We also use it for business administrative purposes.

We use Analytics Information to improve the Website and enrich the content on the Website, our email communications and the Products and services we offer to customers. We also use the Analytics Information to adapt the Website, its content, and services and our email communications, to users’ preferences. Finally, we will use the Analytics Information to understand the market in which we operate and for managerial reporting and business planning.


We will not share your information with third parties, except in the events listed below or when you provide us your explicit and informed consent.

We share your information with our service providers helping us operate our business and the Website.

We will share your personal information with our service providers, who assist us with the internal operations of the Website and our business and in the fulfillment and shipping of your order. These companies are authorized to use your personal information only as necessary to provide these services to us and not for their own promotional purposes.

We will share information with competent authorities, if you abuse your right to use the Website, or violate any applicable law.

If you have abused your rights to use the Website, or violated any applicable law, we will share information with competent authorities and with third parties (such as legal counsels and advisors), for the purpose of handling of the violation or breach.

We will share your information if we are legally required to do so.

We will share information if we are required to do so by a judicial, governmental or regulatory authority.

We will share your Information with third-parties in any event of change in our structure.

If the operation of the Website or our business is organized within a different framework, or through another legal structure or entity (such as due to a merger or acquisition), we will share information only as required to enable the structural change in the operation of the business.


What are cookies?

Cookies are text files, comprised of small amount of data, that are saved on your computer or other device (e.g. smartphone, tablet, etc.) when you use the internet and visit various websites.

The information that the cookies maintain is read by the website you visit, during the session of your visit to the Website (these are called ‘session’ cookies), and when you return to visit it again (these are called ‘persistent’ cookies).

Your consent  to the use of cookies

By visiting our Website, you acknowledge and consent to the use of cookies on your device.

We use cookies necessary to operate the website, for website statistics, for marketing purposes and to remember your website preferences.

We use cookies for a number of purposes, as briefly explained below:

Necessary. Cookies that are strictly necessary for the functioning of the Website. The Website cannot operate properly without these cookies. You can set your browser to block or alert you about these cookies, but some parts of the Website may not function properly.

Localization. Cookies that help us direct user traffic to the appropriate local version of our website.

Statistics. Analytics cookies that help us understand how you and other users interact with our Website by collecting data that does not directly identify you.

You can always delete or disable cookies.

You can always delete the cookies saved on your device through the settings of your computer browser or device. You can also disable cookies for future use through the settings of your computer browser or device.


We will retain your personal information for as long as we need it to operate the Website and interact with customers, and thereafter as needed for record-keeping purposes.

We retain personal data for the duration needed to support our ordinary business activities operating the Website and interacting with customers.

Thereafter, we will still retain your personal information as necessary to comply with our legal obligations, record-keeping requirements, resolve disputes, establish and defend legal claims and enforce our agreements.

We implement measures to secure your Information.

We implement measures to reduce the risks of damage, loss of information and unauthorized access or use of information. However, these measures do not provide absolute information security. Therefore, although efforts are made to secure personal information, it is not guaranteed, and you cannot expect that the Website will be immune from information security risks.

We will internationally transfer information in accordance with applicable data protection laws.

If we transfer your personal data for processing at locations outside your jurisdiction, we will abide by data transfer rules applicable to these situations.

If you are an EU resident and we transfer your information from the EU to other jurisdictions outside the EU, we will do so using adequate safeguards determined by the EU Commission.


PIC TO BRIX is the data controller of the information collected via the Website.

The following is the data controller for the purposes of the personal data we collect via the Website:


Hayasmin 14 street,

Yoqneam Ellit, Israel 2064607

EU Representative

Legal basis under EU law for processing your personal data.

The legal basis under EU law for processing your Inquiry Information for the purpose of responding to and handling your inquiry, is our legitimate interests in responding to your inquiry.

The legal basis under EU law for processing your Order Information is the fulfilment of our contract with you.

The legal basis under EU law for processing your data for the purpose of sending you marketing communications is your explicit consent.

The legal basis under EU law for using the images you designed on our Website for marketing purposes is your explicit consent.

The legal basis under EU law for processing Website Analytics Information is our legitimate interest in maintaining, developing and enhancing the Website.

The legal basis under EU law for processing your data for the purpose of handling instances of abusive use of the Website is our legitimate interests in defending and enforcing against violations and breaches that are harmful to our business.

The legal basis under EU law for processing your data where we are legally required to share it, is our legitimate interests in complying with mandatory legal requirements imposed on us.

The legal basis under EU law for us processing your data in the event of a change in our corporate structure is our legitimate interests in our business continuity.

You have certain rights to access, update or delete information, obtain a copy of your information, and object or restrict certain data processing activities.

If you are in the EU, you have the following rights under the GDPR:

Right to Access your personal data that we process and receive a copy of it.

Right to Rectify inaccurate personal data we have concerning you and to have incomplete personal data completed.

Right to Data Portability, that is, to receive the personal data that you provided to us, in a structured, commonly used and machine-readable format. You have the right to transmit this data to another service provider. Where technically feasible, you have the right that your personal data be transmitted directly from us to the service provider you designate.

Right to Object, based on your particular situation, to using your personal data on the basis of our legitimate interest. However, we may override the objection if we demonstrate compelling legitimate grounds, or for the establishment, exercise of defense of legal claims. You may also object at any time to the use of your personal data for direct marketing purposes.

Right to Restrict the processing your personal data (except for storing it) if you contest the accuracy of your personal data, for a period enabling us to verify its accuracy; if you believe that the processing is unlawful and you oppose the erasure of the personal data and request instead to restrict its use; if we no longer need the personal data for the purposes outlined in this Privacy Policy, but you require them to establish, exercise or defense relating to legal claims, or if you object to processing, pending the verification whether our legitimate grounds for processing override yours.

Right to be Forgotten. Under certain circumstances, such as when you object to us processing your data and we have no compelling legitimate grounds to override your objection, you have the right to ask us to erase your personal data. However, we may still process your personal data if it is necessary to comply with a legal obligation we are subject to under laws in EU Member States or for the establishment, exercise or defense of legal claims.

If you wish to exercise any of your EU rights, please contact us at: .

We reserve the right to ask for reasonable evidence to verify your identity before we provide you with information. Where we are not able to provide you the information that you have asked for, we will explain the reason for this.

You have a right to submit a complaint to the relevant supervisory data protection authority.

Subject to applicable law, you have the right to lodge a complaint with your local data protection authority. If you are in the EU, then according to Article 77 of the GDPR, you can lodge a complaint to the supervisory authority, in particular in the Member State of your residence, place of work or place of alleged infringement of the GDPR. For a list of supervisory authorities in the EU, click here.


If we change this Privacy Policy, we will make efforts to proactively notify you of such changes.

From time to time, we may change this Privacy Policy. If we do so, we will make efforts to proactively notify you of such changes. In any event, the latest version of the Privacy Policy will always be accessible at [provide link to the privacy policy page on the website].
Last Update: September__, 2020.